Project overview
With a focus on usability and accessibility we’ve helped Connectr triple both their revenue and customers and acquire $14.2M in funding.
Services
Product Design
Webflow Development
Freelance Support
Capabilites
User Experience Design
User Interface Design
Design Systems
Accessibility Audit
Support
User Research & Testing
Web App Design
UX/UI Strategy
Prototyping
Funding acquired
Raised $14.2M
Project details
The client
Connectr are a HR Technology start-up who sell digital products on a B2B SaaS subscription model. We work with them to improve customer satisfaction and improve their digital products. Our work has helped them acquire $14.2M in funding.
The challenge
Six years ago, Connectr, an early-stage start-up, sought a versatile Product Design partner to support the development of their flagship product and drive business growth. Their core focus was on creating software that was both highly accessible and user-friendly—a crucial requirement for their design partner.
At the time, they needed a flexible design team to accommodate the evolving needs of their business, spanning product design, branding, and marketing.
The result
This work and other feature improvements across the time we’ve worked with Connectr have massively impacted their business and users:
3x number of clients
3x revenue increase
500% increase increase in average monthly
sign-ups
200% increase in overall users
25% reduction in bounce rates
2x increase in session duration from 3:47mins to 7:00mins
We’ve played a big part in helping them gain & retain their growing client list:
British Airways
GSK
Cognizant
Heathrow
M&S
Lloyds
Cisco
And many more
Accessibility
Connectr upholds a strong commitment to delivering a product that is accessible to all users. Together, we’ve adopted the belief that making a product accessible means ensuring simplicity and ease of use for everyone, regardless of their abilities.
This focus on accessibility has been integral to improving user experience and broadening the reach of their software, contributing to its overall success.
Making their product accessible has led to growth in both users and in clients.
Engagement
We offered a flexible retainer model that enabled them to scale design resources as needed.
While our work has covered multiple aspects, including branding, marketing, and social media, our primary focus has always been on enhancing their product. Below, we share key highlights from our ongoing partnership.
Project showcase
“Adam and Ryan have transformed our products with their superb UX/UI skills, making us standout in the HR software space. They collaborate seamlessly across teams to ensure data-driven, user-focused results.
Our clients love the user interface—a direct testament to Forme's talent and a major USP for us. Working with them is an absolute joy and we’re so glad to have them as our strategic partners.”
Key outcomes
User Interface is a USP for Connectr
Connectr considers the visual design and UI of its products to be a key USP and a clear differentiator within the market.
WCAG 2.2 accessible product
Connectr’s product goes through accessibility testing each year and we’re proud to have helped them achieve WCAG 2.2 standards.
$14.2M funding raised
Together with their team we’ve helped Connectr through many rounds of funding across the past seven years of working together.
Impact in numbers
Together with the help of the hard work of the Connectr team, we’ve achieved incredible impact:
3x number of clients
3x revenue increase
500% increase increase in average monthly sign-ups
200% increase in overall users
25% reduction in bounce rates
2x increase in session duration from 3:47mins to 7:00mins
Impact in clients
We’ve played a big part in helping them gain
& retain their growing client list:
British Airways
GSK
Cognizant
Heathrow
M&S
Lloyds
Cisco
And many more